TikTok is introducing a updated setting that allows them to lessen the amount of AI-created media appearing in their timelines. This initiative comes as the company disclosed that it presently contains in excess of 1 thousand million AI videos.
Pilot Phase and Launch
This change is being tested over the following weeks before a global release. This shift coincides with a rise in AI content, driven by new video-generation tools.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the fastest-growing video streams on another major platform only show content made by AI. A significant portion of this material is considered low-quality AI content, a term for poor-quality, bulk-generated content that is often nonsensical or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, ranging from AI artwork to educational videos, and we intend to provide users the ability to see more or less of that, based on their own preferences,” said a company executive.
AI on the Platform
TikTok shared that there are currently over a billion videos on its service identified as artificially created. Collectively, over 100 mn videos are submitted to the service every day, making clips made by AI a limited portion of its complete catalog.
How to Adjust Settings
Members will be in a position to reduce or increase the level of AI-generated videos they see by opening the content preference option in the app and picking AI-made media. Further subjects that currently be adjusted under the setting include politics, style, beauty, and dance.
Platform Guidelines
The platform’s policies oblige creators to tag convincing AI-generated content, and it bans harmful AI impersonations of well-known individuals or crisis events. Any realistic AI video that is unmarked can be taken down under its user guidelines.
Additionally, the service will from now on attach an AI-generated label to content made using its proprietary AI systems, or detected by an collaborative effort for recognizing content made by AI. This step is intended to stop users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The platform is additionally establishing a $2 million educational fund for professionals and organizations to develop learning resources about responsible artificial intelligence. This project will support charitable organizations specializing in teaching computer science.
Platform Protection
The platform has justified its moderation strategy, following discussion over plans to cut jobs for numerous content moderators in Britain. TikTok is expected to cut 439 jobs in its user protection department in its British office, with labor groups and internet security professionals raising concerns that staff are being displaced by machine-led review.
A senior executive explained that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by removing the most harmful content before it is viewed by humans. TikTok announced a significant reduction in disturbing and violent content reviewed by safety staff over the previous year due to reliance on its AI tools.
“We think that it’s essential to balance people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we further consider it’s very important to reduce exposure to dangerous material as quickly as possible, which is why a extensive automated help is really helping us process content quickly.”
